Retractable badge reels make great items for giveaways at trade shows and conventions, provided that you use the right distribution method.
Retractable Badge Reels
Trade shows are set up to give people in a given industry the chance to meet. The internet is a great place to do business, especially overseas, but there is a lot to be said for the personal approach. Shows are places where everyone can meet face to face. It’s a site where the buyers, sellers, distributes and customers all gather.
No matter what kind of company you own these shows give you the chance to meet all of these people, and your promotional item is the key to starting a conversation.
One of the mistakes that many businesses make when working these shows is to allow people to take the promotional items off the table. A much more effective technique is to keep the items out of reach, but within sight. Everyone likes a free gift, but you want to be able to make contact with the person before you give them a gift.
Taking the time to speak to each person gives the chance to assess their sincerity. You will be able to judge if the person is truly interested in your company, or just looking for a gift. This method is a great way to ensure that you are only giving your promotional items to people who are really interested. Another idea that is very effective is to have a bowl on your table. This bowl can be used to collect people’s business cards. You can even place a sign on the bowl stating that people who leave cards will be given a free gift.
Trade shows and promotional items are only part of the process. You, have to do your part. You have to follow up. Make certain that you contact everyone of value within twenty-four hours of the show. This strategy ensures that the other person does not have time to forget you or your company.
One of the reasons that you are going to give out retractable badge reels as promotional items is because you can have them customized. This means that you can have them made using your business’ colors and lettering. With this coloring you can have both the name of the company written on a long with the logo.
In terms of business, customization allows your contacts to walk away carrying the name of your company with them. As an added bonus you could consider placing your business card in the holder. This way, valuable clients will also have your contact information.
Retractable badge reels and trade shows are a combination that is hard to beat when it comes to getting some inexpensive advertising.